Disclosure Feat. Sam Smith - 'Latch' http://www.youtube.com/watch?v=93ASUImTedo
Example's video is the narrative of the song, about him meeting a girl on holiday and not wanting to leave her, and Disclosure's video shows a number of couples who are 'latching onto each other'. These two music videos both share a similar style. At points in the videos, cartoon drawings appear.
Disclosure use the same cartoon face drawing to overlay different characters faces in the video. The drawn face has no emotion and flashes to the beat of the song for just a couple of seconds. When watching this for the first time i was confused as to why Disclosure would choose to do this but after watching it a couple of times i thought that perhaps they are trying to bring the characters together/to tell us that they have something in common.
Example uses cartoon drawings to replace a video/photo shot. The video tells the story of his holiday where he met a girl and he reminisces the memories he has with her. A shot of the girl led in bed gets replaced by a drawing of her led in bed - I think the idea of choosing drawings to replace pictures is to reinforce that they are a distant memory, and that she no longer exists in his life, because a drawing is a lot less real than a photo. The fact that it turns from a colour picture to a black and white drawing/sketch emphasises this.
I love the idea of having a small amount of drawing/sketches pop up in a music video because although at first you may wonder what the point of it is and that it just looks 'cool', there is usually meaning behind it. I could use sketches to show Hannah's emotion in my music video. If i decide to use some then i could feature the same small drawing in my digipak and/or poster, to give them a strong link.
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