David Bowie Comeback

David Bowie makes a surprise comeback!

Music Video

"Where Are We Now?", Bowie's first new song in a decade, has reached the Top 10 in this week's UK singles chart. After a ten year recording silence, this reflective piece was released on his 66th birthday and harks back to the singer's experience of living in Berlin during the 1970s. In just one week it received 1 million views on YouTube.
http://www.youtube.com/watch?v=QWtsV50_-p4 

To begin with, there was some controversy because the Official Charts Company ruled it out of the running because a question mark arose around the fact that anyone who has pre-ordered his new album "The Next Day" because it has been given the song for free, and only paid-for tracks pass the test for the chart. But the organisation has announced that paid-for downloads of Bowie's song will still make it a chart contender. Although retailers such as iTunes will be required to provide separate figures for for paid for downloads. His new album is out in March but already tops the iTunes chart with advance orders.

Bowie released his song and let social media like Twitter promote it. surprise - what channels did he use to promote it / let it out?
twitter technique to promote videos - effective? write about this on separate blog.

http://www.bbc.co.uk/programmes/b016ldtb

http://www.bbc.co.uk/news/entertainment-arts-21004847

http://www.dailymail.co.uk/tvshowbiz/article-2260115/David-Bowies-new-single-Where-Are-We-Now-longer-banned-WILL-make-40-singles-charts.html

 
CD Album Cover

"The Next Day" album cover appears to just be a white square with text over an old image. However it  makes you use your mind because at first it appears very simple and boring but as you think about it more then you wonder if it has more meaning than this. 

http://www.guardian.co.uk/music/musicblog/2013/jan/09/david-bowie-new-album-cover