Wednesday, 20 March 2013

Magazine Advertisement Research

When interviewing Hannah, she described herself to be the same sort of style singer as Marina & The Diamonds. A sense of voyeurism is used in this poster - something i don't want to include in mine because i want to give Hannah an innocent look. There is quite a lot of text at the bottom, however it is in small print so doesn't stand out. The image used covers the whole advert and shows the artist to be lying down sideways. This immediately gives an unusual and quirky feel to the artist. The viewer cannot see if the artist is wearing clothes and by the facial expression she appears possibly promiscuous - this may attract a male audience. The brightest colour in the advert image is the artist’s face. The other tones are dull and lifeless, allowing the artist to be the centre of attention in the image. The artist’s name and the album title are written in a handwritten font which appears natural and messy. This could indicate that the artist is possibly unconventional as she 
appears normal and not ‘perfect’ - like i want to portray with Hannah.

Ellie Goulding's ad for her album 'Lights' only sticks to two colours - black and gold. Her music is a mixture between acoustic and pop - this advert represents her music genre well because it is a very natural photo of her (representing acoustic) but there is a subltle hint of 'glamour' because gold glitter has been added (representing pop). This glitter has a reference to the title of her album, 'Lights' because it is the only form of bright colour on the page, the rest is black. One of the songs on this album is called 'starry eyed' - the designer of this ad may have chose to add glitter onto a black background to make it look like stars in a night's sky, as a tease for the audience of the song that's on the album. As this is her debut album, the use of star ratings at the bottom will reassure the audience and inform them that it is a good album. Using the album cover as the image for the advert, is used to make a connection to the album and also ensure the audience know what it looks like if they saw it in a shop.


Beyonce's advert for her album '4' is very simple. I think that it portrays Beyonce as a figure of importance as she is standing in front of part of her name. There is very limited information about the new album on this magazine advert - i think feel that because Beyonce is a such a huge successful female singer, this information is not important and just a small simple picture of the new album with the title being ‘Beyonce 4′ clearly puts across the message to the audience. The colour of the magazine advert is very similar to the album cover which shows a clear link between the two - like i plan to do with mine. This link will allow the audience to quickly recognise the album in a shop after seeing this advert.

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