Jessie J is a well-known pop artist. This is the video for her song called 'Price Tag'. Instantly the synaesthesia and lyrics of this song puts images in the audiences' mind about money not being a problem, and how the world should continue to party. We, as viewers of the video, therefore expect it to involve scenes of parties and having fun. However, in the first aspect of the video we see is a giant teddy bear with a baby pink background - this seems totally at dis-juncture with the song as there is no aspect of innocence throughout it. There are lots of pastel colours (mainly blue and pink) used in this video - this links to the feeling of innocence at the start of the video and carries this theme through. There is also a little girl sitting by the teddy (who looks like the Jessie but a younger version) who transforms into Jessie J at about 20 seconds into the video. This part of the video is quite baffling for the audience as it ignores the lyrics of the song and the expectations of the video, creating a new set of meanings. Voyeurism is used when we see jessie wear the tight, seductive outfit. This develops the meta-narrative of Jessie J’s star image. The song is illustrated throughout the video. An example of this is when she mentions 'high heels' in her lyrics, we see a pair of high heels. It is also illustrated through the way that the beats in the song match the rythm and speed of the shots in the video. The video is mainly narrative-based but also involves bits of performance to enhance Jessie J's star image.
No comments:
Post a Comment