I will be recording all my research and development on an Internet blog (blogspot.com). I used this blog site to regularly post updates of my AS foundation project so I am familiar with how to post, create and present information and images. During research i will include images of current artists or bands, their cd cover designs, advertisement posters that they have and their music videos. I will research for music promotional videos on YouTube. This research will be important because it will help me to produce a successful promotional video, digipak and poster. I will look at blogs made by other students who have done similar tasks so that i can get inspiration to help with my ideas. The Marlwood Media website (meandmrjones) will also help me with ideas.
WHO WILL THE AUDIENCE BE? HOW WILL THEY BE IDENTIFIED? WHAT WILL THE APPEAL BE?
I have decided that my target audience will range from ages 14-20 (younger people rather than older). Teenagers use computers and the internet a lot more than adults do to watch music videos and music video channels like VIVA or 4MUSIC's audience are adolescents. My video will be seen by more people if i set the target audience as younger people, because they have more of a chance/opportunity of viewing it.
I will keep in good contact with my target audience so that i can receive feedback on my work throughout my project so i can know how i should change things. I will also keep in good contact with the artist/singer of my promotional music video so that i can get their opinions on how i'm working and how i should improve. I will create feedback questionnaires which include questions like "If i were to change one thing about the video, what would you suggest it be?". This will help me create a better/more successful next draft of work.
I will keep in good contact with my target audience so that i can receive feedback on my work throughout my project so i can know how i should change things. I will also keep in good contact with the artist/singer of my promotional music video so that i can get their opinions on how i'm working and how i should improve. I will create feedback questionnaires which include questions like "If i were to change one thing about the video, what would you suggest it be?". This will help me create a better/more successful next draft of work.
WHAT PITFALLS DO YOU KNOW NEED AVOIDING?
If i hear of any relevant or useful information in the media during my project time then i should always report it onto my blog as research. I need to stick to the task and avoid reporting irrelevant information.
ARE THERE ANY OUTSIDE AGENCIES THAT NEED TO BE CONTACTED?
If i use an artist/band's song that have a record deal then i will need to contact the record label to make sure i have their permission to use the song for my video. If i use an artist who i know/who aren't signed by a record label then i only need their own permission to use their song. As part of my AS foundation work, i got to speak to a media specialist from UWE. She taught me about the conventions of magazines. I will be able to apply this knowledge to producing my poster and digipak.
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