Katy Perry is an extremely well-known american pop artist. 'Last Friday Night' is a pop song - this genre is established by the upbeat tempo of the song. The video doesn't have the conventions of a normal pop video. There is no choreography, which most pop music videos have. Also, there is no aspect of voyeurism in this video which is untypical for a pop video, and also contradicts what we see in many other of Katy Perry’s videos, for example 'Teenage Dream'. The video illustrates the song by putting it into a story to show what happened 'last friday night'. It is 8:11 minutes long - aprox double the length of what most pop music videos are. Because it is so long, viewers may get bored when watching the video but because dressing up as an ugly geek is not Katy's usual style, viewers are intrigued to see more and carry on watching. The video is also comedic, which intrigues the audience to watch it over again. From the lyrics, we would expect this song to be about a party/night out and to include images of a young people having fun. Whilst this video does involve these kind of scenes, it slightly amplifies the lyrics by creating a typical geek look out of the Katy. The music in the video doesn’t change pace but the beats in the song aren’t at pace with the video shots, which creates a feeling of the video being more of a story with a background song.
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